RateMyInfluence
Free tool for creators

Know exactly what to charge for your next sponsorship

Stop guessing your rates. Get a data-driven estimate based on your real metrics — followers, views, engagement, and audience location.

10,000+4 platforms

Calculate Your Sponsorship Rate

Why Use a Sponsorship Rate Calculator?

As a content creator, knowing your worth is critical. Brands spend billions on influencer marketing each year, yet most creators — especially micro and mid-tier influencers — struggle to set fair prices. A sponsorship rate calculator removes the guesswork by using real data points like engagement, reach, and audience demographics to generate market-aligned pricing.

Views matter more than followers. Brands pay for reach and engagement, not vanity metrics. Our calculator uses your average views per post because that's what determines actual ad value. Geography matters too — audiences in the US, UK, or Germany command higher CPMs than regions with lower advertising spend.

Without a clear baseline, you leave money on the table or scare brands away with inflated rates. Our tool gives you a confident starting point for any negotiation.

What You Get

  • Data-driven pricing based on real metrics
  • Platform-specific rates for TikTok, Instagram, YouTube & Threads
  • Audience geography factored into your rate
  • Instant results — no sign-up required
  • Based on industry benchmarks and real market data
  • Considers your niche and engagement quality
  • Min, recommended, and max range so you negotiate smarter
  • Free forever — no sign-up or payment required

What to Charge on Each Platform

TikTok typically has lower CPMs but higher engagement. Instagram and YouTube often command premium rates for sponsored posts. Threads is newer but growing. Each platform has different brand budgets and expectations. Our calculator adjusts for these differences so your rate reflects the real market.

Negotiate With Confidence

When a brand asks 'What's your rate?', you need an answer fast. Our estimate gives you that number. Use it as your anchor. If they offer less, you have data to justify your ask. If they accept quickly, you might have room to go higher next time. Knowledge is power.

What Creators Say

Real feedback from creators who used our calculator.

Super útil, me ayudó a tener una base cuando una marca me preguntó por mi tarifa. Antes no tenía ni idea. Ojalá tuviera tips para negociar también.

— Camila R.

Finally something that considers views and not just followers. Used it before my last brand deal and felt way more confident. Would love to see a media kit template tbh.

— Marcus T.

La usé y me dio un rango coherente con lo que estaba cobrando. Recomiendo, es gratis y rapido. Estaria bueno tener historial de lo que cobro por campaña.

— Valentina M.

Used it for my TikTok rates. The estimate was close to what brands actually offered. Simple and straight to the point. More tools like this pls.

— Jake L.

Frequently Asked Questions

Everything you need to know about pricing your sponsored content.